What criteria can be set for automatically boosting Instagram posts?

To automatically boost Instagram posts, you can establish a variety of criteria tailored to your marketing needs. Here's a breakdown of what you can set to optimize your boosting strategy:

1. Decide Which Posts to Boost

• Select All Posts or Specific Ones: Choose whether you want every post to be automatically boosted or if you prefer to target only those posts reaching a certain engagement threshold. Engagement metrics might include likes, comments, shares, etc.

2. Post Types to Include

• Choose Post Types: Specify which format to boost—whether it's feed posts, reels, stories, or a combination. This allows you to focus your budget on formats that perform best for your audience.

3. Determine Boost Duration

• Set Time Frames: Decide how long each selected post will be promoted. This could range from a few hours to several days, depending on campaign goals.

4. Specify Keywords

• Keyword Inclusion/Exclusion: Enhance targeting by specifying keywords that should appear in the posts you're boosting. Alternatively, you can exclude posts containing certain keywords.

5. Use Organizational Tags

• Utilize Internal Tags: Characterize posts with your organization's tags for better categorization. These are internal labels distinct from hashtags, helping in tracking specific campaigns and providing context among team members.

6. Initiate the Boosting Campaign

• Launch the Campaign: Once you've set all criteria, deploy the campaign for approval. Approval generally occurs within a standard timeframe, ensuring your posts are boosted promptly and in alignment with platform regulations.

By carefully setting these criteria, you can automate Instagram post promotion effectively, targeting the right audience while optimizing your advertising spend.