How to Set Up an Automated Boost Campaign on Instagram?

Creating an automated boost campaign on Instagram is a strategic way to increase the visibility and engagement of your posts. Here’s a step-by-step guide on how to get started:

Step 1: Initiate Your Instagram Campaign

1. Start by Creating a Campaign: Head to your social media management tool and choose the option for an automated boost campaign specifically for Instagram.

2. Select Your Instagram Page and Ad Account: Link your Instagram profile and the corresponding ad account. Give your campaign a unique name for easy identification.

3. Define Your Objective: Decide on the primary goal for your campaign. Common objectives include:

   • Awareness: Enhance brand recognition.
   • Engagement: Encourage interaction through comments, likes, or shares.
   • Traffic: Direct users to a specific website or landing page.

4. Optimize for Desired Results: Choose what you want to maximize based on your campaign's objectives, such as engagement levels or traffic numbers.

5. Ad Category Compliance: If your ad pertains to sensitive topics like credit or housing, make sure to categorize it correctly to align with platform-wide policies on discrimination.

6. Proceed to Audience and Budget Settings: Move ahead to choose your audience and set your budget.

Step 2: Define Audience and Budget

1. Select Your Audience: Choose from the following audience options:

   • Build Your Own: Customize who sees your ad based on factors like demographics and interests.
   • Use a Saved Audience: Leverage a previously defined audience.
   • Lookalike Audiences: Target individuals similar to your existing audience groups.

2. Tip: Refine your audience using detailed targeting options like keywords and behaviors to narrow or broaden reach.

3. Confirm EU Compliance: If your ads are targeting European Union residents, confirm this to adhere to regional regulations.

4. Ad Placements: Decide whether to allow automatic placements based on your objectives or choose them manually.

5. Budget Settings: Determine how much you're willing to spend. Set either a daily or total campaign budget, keeping in mind that there are minimum spend requirements based on your currency.

6. Proceed to Auto-Boost Criteria: Move forward to set criteria for automatically boosting posts.

Step 3: Establish Auto-Boost Criteria

1. Choose Posts to Boost: Decide if you want to boost all posts or only those meeting specific engagement metrics.

2. Select Post Types: Opt to boost all kinds of content—such as feed posts, reels, or stories—or target specific formats.

3. Set Promotion Duration: Specify how long you'd like each boosted post to remain active.

4. Keyword Selection: Define specific keywords that must appear or must be absent in posts for them to qualify for boosting.

5. Tag Inclusion: Use organizational tags to classify posts for boosting according to campaign needs or objectives. These tags help in tracking campaign performance and providing context to team members.

6. Publish Your Campaign: Submit your campaign for platform review. Approval usually takes place within 24 hours.

By following these guidelines, you can effectively set up an automated boost campaign on Instagram, ensuring that your posts reach the right audience and achieve your desired marketing objectives.