How can you review the performance of boosted Instagram posts?

To analyze boosted post success, review metrics such as engagement rate, reach, conversions, and click-through rate (CTR) through your ad platform’s analytics dashboard. Here's a step-by-step guide to help you make the most of these insights:

1. Access the Ads Section: Begin by navigating to the Ads section of your ad platform. This is where you'll find all the tools you need to evaluate your boosted posts.

2. Select Instagram Boost: Choose the Instagram Boost option. This will direct you to the specific campaigns that have been enhanced for better visibility and engagement.

3. Choose an Ad Account: From the list, select the relevant ad account. This selection will display all Instagram Boost campaigns associated with that account, allowing for a focused review.

4. Filter Campaigns: If needed, apply filters to the campaign list by status. This feature helps in isolating active campaigns or those of particular interest, streamlining your analysis process.

5. Review Key Metrics: For each boosted post, dive into specific metrics like reach, amount spent, and engagement. Understanding these metrics is crucial for assessing the success of your campaigns.

6. View on Instagram: If you want to see the actual post, select See Post on Instagram. This option lets you view the post as it appears to your audience, providing context to the metrics you're reviewing.

By following these steps, you'll gain a comprehensive understanding of how your boosted Instagram posts are performing, enabling you to make informed decisions to optimize future campaigns.