What are the performance metrics available for reviewing boosted Instagram posts?

To analyze boosted post success, review metrics such as engagement rate, reach, conversions, and click-through rate (CTR) through your ad platform’s analytics dashboard. Here's how to dive deeper into these insights:

1. Navigate to Your Ads Section: Start by accessing your ad platform and head to the section designated for ads management. Locate the Instagram Boost option to focus on your campaigns.

2. Select an Ad Account: Choose an ad account from the list to view all associated Instagram Boost campaigns. This will give you access to the relevant data for each campaign.

3. Filter Campaigns: If needed, filter the campaign list by status to quickly find the active, paused, or completed campaigns you wish to evaluate.

4. Review Specific Metrics: For each boosted post, examine key metrics like reach, amount spent, and engagement. These will give you a snapshot of the post's performance and audience interaction.

5. View Posts Directly on Instagram: For a better context or visual assessment, select the option to view the post directly on Instagram. This can help you understand how the content appears to users.

By following these steps, you can effectively assess the success of your boosted posts, making data-driven decisions to optimize future campaigns.