How to Boost an Instagram Post with an Ad Account?

Created by Joel Buhr, Modified on Thu, 9 Jan at 11:50 AM by Joel Buhr

Boosting an Instagram post is a simple process that can help you increase visibility and engagement on your content. Follow these steps to effectively promote your post using an ad account:

Understand EU Regulations

First, it's crucial to be aware of the EU Digital Services Act, which mandates social media platforms to provide detailed information about advertisements. If your audience includes EU countries or territories, ensure your ad sets contain the necessary payer and beneficiary details. Failing to comply may result in your ads being rejected.

Steps to Boost Your Post

Navigate to the Ads Section
Start by accessing your account's ad management area and selecting the option to boost a post on Instagram.
Select the Post
Look through your posts from the last month. Keep in mind that there might be a short delay before the most recent posts appear.
Choose the Post to Promote
After identifying the desired post, proceed to initiate the boosting process.
Select the Ad Account
Within the boost settings, pick the ad account that will handle the charges for the promotion. Confirm your choice with a save.
Customize Boost Settings
- Objective: Decide whether you aim for engagement, video views, or reach. This helps the platform optimize the audience for your goals.
- Target Audience: If you wish to tailor your audience, edit the settings to refine targeting based on factors like location, gender, age, and interests.
- Platform Choice: Decide if you want the post to be promoted exclusively on Instagram or also on Facebook.
- Budget and Duration: Set your spending limit and the timeframe for your promotion.
Activate the Boost
Finalize your setup by confirming the boost on Instagram.

By following these steps, you can successfully boost an Instagram post, optimizing it for greater reach and interaction.