How do you manage boosted posts in a content calendar?

Aligning Promotions With Overall Campaign Goals

Boosting posts can significantly enhance your marketing strategy, but it's essential to ensure they align with your overall campaign goals. Start by identifying the objectives you want to achieve with each promotion, whether it's increasing brand awareness, driving website traffic, or boosting engagement. By defining these goals, you'll be better equipped to create cohesive and effective boosted posts.

Coordinating Boosts With Other Marketing Efforts

To maximize the impact of your boosted posts, coordinate them with other marketing efforts. Consider how they fit into your existing campaigns and promotions. This alignment can amplify your message and create a more unified brand presence across different platforms.

Planning a Content Calendar Including Boosted Posts

A well-organized content calendar is crucial for managing boosted posts effectively. Here's how you can manage them seamlessly:

1. Identify Promoted Posts: In your content calendar, look for posts marked with a special symbol, such as a $ sign, to quickly spot which ones are boosted.

2. Edit Boost Settings: Before the post goes live, you can adjust the boost settings. Simply select the scheduled post, navigate to the edit window, and make necessary changes in the promotion section.

3. Save Changes: After making edits, ensure you save your changes by selecting 'Save settings and continue,' followed by 'Save edits.'

4. Delete or Duplicate: If a change in strategy requires it, you can delete or duplicate the post. Remember, duplicating will require re-entering the boost settings.

5. Monitor Performance: Once your boosted post is live, regularly check its performance metrics. This step is vital to understand how well the promotion is meeting your goals and to inform future boosting decisions.

By integrating these steps into your content calendar planning, you can efficiently manage boosted posts while ensuring they contribute to your broader marketing strategy."