The EU Digital Services Act introduces new transparency requirements for social media advertising. If you're planning to boost posts that target audiences either globally or within the EU and its associated territories, here's what you need to know:

1. Include Key Information: Every ad set must clearly state both the beneficiary and the payer's information. This means you need to specify who benefits from the ad and who is paying for it.

2. Ensure Transparency: It's essential to provide all necessary details upfront. This transparency is not just a legal requirement but also builds trust with your audience.

3. Avoid Rejections: Ads that fail to include the required information will be rejected. They won’t be published, which could delay your marketing efforts or interrupt campaigns.

4. Stay Informed: Familiarize yourself with the full guidelines of the EU Digital Services Act to ensure all aspects of your advertising strategy comply.

By carefully preparing your ad sets with the right information, you can keep your campaigns running smoothly and comply with these new regulations.